Custom Modular Exhibition Stands
Whether you are looking for a one-off bespoke installation, or are planning to attend a number of shows and want a stand to maintain consistency in brand and messaging, AI Exhibitions are expertly placed to work with you and produce a stand that will perfectly suit your requirements and budgets.
What is a Custom Modular Exhibition Stand?
A custom-modular exhibition stand is an installation that is designed and built utilizing pre-fabricated hardware and components for the structural elements combined with bespoke crafted pieces unique to your booth.
This then allows for the best of both worlds in terms of a bespoke design for the structure and individual finishes and touches that will make your booth really stand out amongst the crowd, all without breaking the bank.
This is a very common approach taken by both regular and less regular exhibitors and is broadly what we at A.I. would believe the majority of space only exhibitors would look for when in the planning phase of their exhibition attendance.
Why should I choose decide for on a custom modular stand?
The most common reason for choosing a custom modular option is their cost effectiveness when compared to a fully bespoke booth of the same design. As the structural elements are pre-fabricated, the booth is then designed to utilise as many pre-existing components as possible, whilst also ensuring the design and layout of the booth enhances the brand message and is laid out in a manner that will really help the team achieve their goals for the exhibition.
Alongside this, one of the great things about custom elements is that they are just that…custom and therefore completely unique to you and your requirements…..this is the time to let your imagination run wild!
Our design experts utilise the latest design software packages and innovations to create concepts that really reflect the uniqueness and personality of your brand and messaging, relaying that to your target audience.
This execution is not only highly effective, cost-efficient and aesthetically pleasing to the customer on your booth, but through their re-usability, they also offer a much more environmentally friendly solution to a sector that has often struggled with its green credentials. By minimising the use of throw-away materials such as ply or MDF that are, though recycled after the show, only used once – we can ensure we offer a much more sustainable solution by reducing the use of one-off components, as well as better managing how assets are packed and transported and as such reducing our reliance on plastic wrapping.
Sounds great, what do I need to do next?
The starting point is to think about what you want to achieve from exhibiting at the show, what you need to have as part of your stand, and then how the look, feel and layout of the booth can help you achieve this.
For example, if you run a product-based business, how do you want your product to be placed in order to maximise its exposure to the audience at the show? If you have a shop for example, do you want to have a display unit that mirrors how your products are displayed in your shop to help create that brand identity and consistency in display and execution?
Are you looking to promote one particular product or a range? How does your target audience engage with the product – do you need an area to demo this on the booth? Are you looking to sell in bulk at the show? Or generate leads for post-show follow-ups? These are all areas to think about as these will impact not only the ergonomic layout of the booth but also other elements such as meeting areas or storage that you might also wish to include.
Similarly, if your business is service-based, how are you planning to advertise the benefits or solutions your service offers to the market? Would you need an engagement area to draw visitors to the booth? Will a strong Wi-Fi connection be needed to showcase this?
Are colour schemes important? Does your business have an ethos or prevalent way of working that needs to be communicated to your target customer?
Once you have about more detail around these areas we can then start to really bring life to your vision and have a more detailed discussion around the specifics to create a space totally unique to you and your business.
How much does a custom modular exhibition stand cost?
As with anything, the cost is dependent on your requirements for your space and there are areas that can be looked at to achieve cost savings where required. Here at AI Exhibitions, we ensure to include hardware, such as the modular framing elements, furniture & flooring, AV (Mounted TV’s in a range of sizes/LED walls etc), graphic production and build and breakdown costs as individual line items in our budgets to give a clear and transparent cost breakdown for each project.
A good rule of thumb is to allow at least the same cost as has been allocated to pay for the booth space from the show organisers, to the cost of the building of the booth. After all, first impressions last and the booths are a reflection of your business and the quality and service that you provide, and you want to create the best impression possible!
What happens to the booth after the show?
The stand is broken down at the venue and these elements are then taken back to our production unit for storage. If you have chosen to keep any elements, such as the redeployable graphics, these are stored with us FOC for 12 months, after which a monthly fee is applied thereafter.
By choosing this option, we ensure your exhibition attendance process is as smooth as possible for every single one of our clients.
Every booth at every show is always pre-built prior to going out to the site, to reduce the risk of any delays or issues with the installation, irrespective of whether this booth has already been built and installed at a prior show.
Can I re-install these elements at another exhibition?
Absolutely you can! We make every effort to ensure our exhibition stands are laid out and designed in a manner to make re-deployability as easy as possible moving forward and our expert design team can factor this requirement in at the beginning of each design process. If we know at the front end of the project there is a requirement for other events then the booths can be configured so as to allow any graphic panels or customised display and furniture pieces developed can be stored and saved for future exhibitions, crucially saving marketing budgets as well as helping to work towards those all-important sustainability objectives.
As with anything upfront communication and collaboration are key!
Get in touch today
We love nothing more than hearing from new clients and taking new briefs, with the chance to deliver an exhibition that will really make you stand out in a busy and congested exhibition hall. We make it our business to understand your business and strive to offer great design, unbeatable quality and a level of attention and details that you deserve.
If you would like us to look at an upcoming project, or just want to discuss some options, drop us a note by filling out the online contact form and we can get the ball rolling on what we hope to be a long and successful collaboration!
